Transactis - profit through insight

Transactis is a direct marketing cooperative formed in 2003. We support the marketing activities of some of the UKs leading mail order, catalogue and multi-channel retailers.

We manage the database on behalf of the members and provide our unique suite of customer intelligence, statistical modelling and marketing insight on the rich transactional database.

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Email: compliance@transactis.co.uk

Post: The Compliance Manager, Transactis 2017 Ltd, Sunningdale,
The Belfry, 13 Colonial Way, Watford, Herts, WD24 4WH

Phone: 0800 093 1644

Source	Provider	Party Type	Cookie Name	Purpose	Cookie Type	Expiration
transactis.co.uk	Transactis 2024 Ltd	First Party	ASP.NET_SessionId	A platform session cookie of ASP.NET websites which assigns a unique identifier to a user’s session in order to manage their session data on the web server.	Session	End of browser
transactis.co.uk	Transactis 2024 Ltd	First Party	__cookie	Confirms if the user has accepted our use of cookies	Persistent	1 Year

Source	Provider	Party Type	Cookie Name	Purpose	Cookie Type	Expiration
Google Analytics 3 (UA)	Google	Third Party	_ga	Anonymous visitor tracking on our website to generate statistical information about their use of the website	Persistent	2 yrs from set/update
			_gat_gtag_UA_124531739_1	Used to throttle analytics requests to Google Analytics servers and does not collect data	Persistent	10 min
			_gid	Anonymously tracks user behaviour on our website to generate statistical information about their use of the website	Persistent	24 hours of inactivity
			__utma	Identifies users and sessions e.g. amount of visits (for each visitor), the time of the first visit, the previous visit, and the current visit	Persistent	2 yrs from set/update
			__utmb	Identifies new sessions/visits e.g. page views	Persistent	30mins from set/update
			__utmc	Works in conjunction with _utmb to determine whether the user was in a new session/visit	Session	End of browser sesssion
			__utmz	Stores entry point into the site -the traffic source or campaign that explains how the user reached our site. e.g. search engine, search keyword, link from another site etc.	Persistent	6 mths from set/update
			__utmx	Used for A/B or multivariate testing using Google web optimiser.	Persistent	18 months
Google Analytics 4	Google	Third-Party	consent	Stores the user's consent preferences for tracking	HTTP Persistent	25 months
			_ga	Enables anonymous visitor tracking to generate statistical insights on our website.	Persistent	2 years
			_gid	Enables anonymous visitor tracking to generate statistical insights on our website.	Persistent	24 hours
			_gat	Used to regulate request rate ensuring proper server resource allocation and preventing excessive data traffic.	Session	Until closed
			_gac	Stores campaign-related data and parameters, including traffic source (e.g. website or ad), the medium through which the user arrived (e.g. search or paid ads), the campaign name, and associated marketing information	Persistent	90 days
			ga<property>	Assigns a randomly generated identifier to each user, ensuring anonymity while distinguishing individual visitors for analytical purposes.	Persistent	2 years
			_fbp	Used by Facebook for advertising purposes.	Persistent	90 days
			AEC	Tracks the user's participation in Google's A/B testing and experimentation programs	HTTP Persistent	25 months