With over 50% of all UK transactions occurring online (IMRG report, 2010), the internet is an essential sales channel for all retailers. Although purchasing goods online offers a quick and easy option for consumers, it unfortunately provides fraudsters with a faceless and low risk environment in which to attack businesses.
Despite a recent drop in CNP (Card Not Present) fraud, fraudsters soon find other ways of dishonestly obtaining goods and services, and other types of fraud such as impersonation and account takeover are on the increase. Online retailers must find a way to minimise risk and prevent fraud losses while maintaining relationships with good customers.
Virtual Store Detective (VSD) from Transactis provides real-time intervention for any suspicious online transaction activity, and stops fraud in the most effective way – before it even happens. In addition to protecting against fraudulent transactions, VSD is designed to minimize any impact on the customer journey and reduce the need for lengthy referrals.
Virtual Store Detective is easy to install, with no impact on existing e-commerce platforms, and means you can make changes quickly and without interfacing with your web server. It also provides easy linking to any in-house data, plus access to 3rd party data sets.
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