Transactis TransAction

Maintaining efficient and effective communication alongside customer and citizen management activity is dependent on an organisation’s ability to make accurate decisions about the individuals that they deal with. To ensure action, communications and decisions are timely, relevant and deliver results, you need as much information as possible at your fingertips.

TransAction puts relevant data at the heart of your decision-making. Our unique database is enhanced with over 6 million new transactions from over 200 UK consumer brands every single month, including:

• New customers
• Product purchases
• Goneaway information
• Permissioned telephone numbers
• Permissioned email addresses

TransAction is built from actual data as opposed to modelled characteristics – meaning that you get unique insight based on fact, such as what customers buy, when they buy it, how much they spend, what channel they use and what motivates them to buy. TransAction is not reliant on the Electoral Roll – it is built from purchase and delivery addresses, meaning we are able to identify and understand individuals who do not appear on the Electoral Roll.

We can provide raw data, make selections based on the profile of your best customers or append variables to your existing data.