Transactis
0800 073 0762
Transactis forges deal to expand relationship with Damart
Transactis has signed a major new deal with catalogue and online shopping retailer Damart, expanding its activities in support of the fashion company’s efforts to gain new business and grow existing customer relationships.
Damart, which has been using Transactis’ prospect data solution for three years, has renewed its deal to use the company’s Vision platform – which it will employ to drive direct marketing activity – for the next three years. In addition, Transactis will now be providing consumer insight and campaign management expertise to inform Damart’s customer recruitment strategy.
Under the new deal, Transactis will also support Damart in its customer retention activities, providing insight to support Damart’s efforts to reactivate lapsed customers or expand its relationships with those that are still active through cross-selling and up-selling.
As part of the new arrangement, Transactis will work with Damart, which caters for the age 50-plus market, to more efficiently clean and update its consumer data from all sources to deliver cost savings.
John Bottomley, Marketing Director at Damart, commented: “Vision has already helped us to get better results from our direct marketing, so it was only natural for us to expand our relationship with Transactis to further boost our performance, especially in marketing to to existing customers. This deal not only helps us grow our customers, but also cuts costs in several areas which is vital in the current retail environment.”
Victoria Hayward, Damart’s Customer Recruitment Manager, added: “We have learned a lot over the past three years and we are excited about taking this knowledge forward over the next three years, by working with Transactis to further improve the way we target and communicate with both prospective and existing customers.”
Lee O’Connor, Account Director at Transactis, said: “We really strive to help all our clients get a better return on their marketing investment with more precision and cost cutting. Providing data and insight that companies like Damart can use to increase profitability is at the heart of what we do, and when a client expands their relationship with us, that confirms we are doing the right things for that company.”
