Levers for Growth in Home Shopping – event

Levers For Growth in Home Shopping

8th March, 2012, London

Innovative techniques and winning strategies to drive increased demand in 2012

Transactis have teamed up with four other leading marketing service organisations to create this seminar, focused solely on how retailers can use the latest insight techniques to increase their customer base and get the most from their campaign activity.

This unique event will provide 25 marketers from the home shopping sector with direct access to five leading analysts and practitioners, brought together to discuss where the opportunities for growth lie in 2012 for this fast-moving, dynamic sector. Transactis are delighted to be speaking alongside RedEye and TCP Marketing Solutions. Michael Green, our Insight Director, will cover topics such as:

 - Integrating market-wide data sources

 - Integrating multi-channel data sources

 - Using dynamic data to drive more profitable campaign activity

 - Case studies from leading home shopping brands

Chaired by David Reed, the UK’s leading journalist covering data and direct marketing, this event will provide the optimal mix of targeted learning, interactive discussion and networking for delegates. Places cost £200 (excluding VAT) and are strictly limited to 25, so secure your place today!

Click here to download the full agenda

When: 8th March 2012

Where: St Pancras Renaissance Hotel, Euston Road, London, NW1 2AR

How to book: Contact Julian Berry on 0208 288 8632 or email jberry@tcpmarketingsolutions.com

Share|

Feb 16 2012
BY Jen Allen

Getting the right balance: tackling false GLIT claims without scaring off honest customers

For too many UK home shopping firms, tackling false Goods Lost in Transit (GLIT) claims remains a double edged sword – be too accepting of the customer’s word and fraudulent claims slip through the net; be too aggressive and honest customers with legitimate complaints feel treated like criminals and take their business elsewhere.

…Read more

Share|

Feb 7 2012
BY Jen Allen

Goods Lost in Transit (GLIT) fraud: a new retail threat for a new technological age

Since the dawn of the market economy, scam artists have found increasingly sophisticated ways of getting goods for free. I’m sure the stone-age scammer distracted the local rock cutter while an accomplice pocketed a few flint arrowheads. And as the modern retail business has grown and evolved, so the trickery of swindlers has progressed.

Now, as we move more fully into the internet age with high-tech retail technology, a whole range of new scams are being dreamed up – and it’s not just the professional criminals who are taking advantage of the new state of play in the marketplace.
With high-speed internet access becoming omnipresent – and feeding phenomenal growth in home shopping – the way many brands interact with consumers is changing fundamentally. Online shopping has enabled the retail world to offer real-time remote browsing and buying without customers ever having to set foot in high street stores.

…Read more

Share|

Feb 7 2012
BY Jen Allen

The latest Transactis Home Shopping Index research is now available

Our latest Home Shopping Index research shows that the internet shopping boom is levelling off as the channel reaches full maturity, with just an 8% growth from last year. The growth is down from its rise of 20% in 2009, 35% in 2008, and 58% in 2007.

…Read more

Share|

Jan 3 2012
BY Jen Allen

Come and see us at ECMOD!

We are delighted to be involved once again in the ECMOD Direct Commerce Show, which is being held this year at a stylish new venue, the Business Design Centre in Islington, London, from Wednesday 30th November to Thursday 1st December.

Now in its 21st year, the ECMOD Direct Commerce Show serves the catalogue, home shopping and multi-channel retailing community togehter with B2B distributors and pur play online businesses. The event is also home to the CatEx DCA Village – where you will find the Transactis stand at space number 10.

The exhibition is free to attend and you can register here.

The multi-track conference part of ECMOD covers a vast range of topics that are all geared toward helping both B2C and B2B retailers and multi-channel merchants to optimise their business performance. We’re hosting two sessions this year:

Wednesday 30th November 16:30 – 17:30

Michael Green, our Director of Insight, presents Right Product, Right Channel, Right Time – in Simple Steps:

Integration of multi-channel data need not require wholesale systems development. In this session discover how to generate highly personalised campaigns and yield the increased conversion rates that have long been promised, but not often experienced.

Thursday 1st December 14:45 – 15:30

John Sharman, our Commercial Director of Fraud Services, presents Customers Behaving Badly:

Discover valuable insights about fraud from our market-wide benchmarking study which combined transactions, goods lost in transit claims and claims outcomes from a number of large multi-channel retailers. With clients experience and research findings to share, John will explain what is happening and what your business can do to protect itself from fraudsters.

Download the full conference programme here.

You can book your place by calling 01271 866112, emailing rhi@ecmod.com or by completing this conference booking form.

Share|

Nov 2 2011
BY Jen Allen

Retail Fraud On The Road – watch our masterclass presentation

With over 300 delegates and a fantastic response to our masterclass session, this year’s Retail Fraud On The Road was a great success.

The post-event website is now live here and you can view or download John Sharman’s presentation, “Goods Lost in Transit – an unavoidable cost of distance selling, or customers behaving badly?” by clicking here.

Share|

Nov 2 2011
BY Jen Allen

© 2012 Transactis | Registered Office: First Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB | Reg. No. 406869