Transactis

CDMS restructured its business under the Transactis banner in December 2009, taking the name of the transactional data company it acquired less than 12 months before.

By merging the two operations it was possible to combine their complementary services and assets to create a powerful new offering. The new combined entity brings together the scale and range of secure database marketing capabilities that CDMS has established – it handles 1.5% of all UK mail and 7% of all B2C mail – with the retail transaction data pool Transactis has built through the 200 home-shopping and online brands that make up its membership.

We can trace our company history back to the earliest days of large-scale mail communication – printing and distributing pools coupons and customer mailing as J&C Moores Ltd in the 1920s. A focus on continual improvement and investment in expertise and new technology has ensured that we have been able to do more than just keep pace with developments.

By 2009, CDMS had grown to a £70m business – earning industry accolades for database management and marketing solutions for a diverse client base that includes HM Revenue and Customs, Betfair and Shop Direct Group. The acquisition of Transactis in December 2008 presented an enormous opportunity to enhance the existing capabilities in both companies and develop new services.

Launched in 2003, Transactis entered the UK DM industry with a ground-breaking concept that has transformed the way in which marketers can target their customers and prospects. High volume transactional data from over 26 million consumers integrated with key lifestyle and credit data has introduced new fresh insight and new possibilities when it comes to choosing who to contact, when and with what message.

We are now shaping the future of how our clients operate by using the latest data management techniques to turn large volumes of data into actionable insight. Using cutting edge content management, document development and cross channel communication we allow our clients to act on this insight to communicate and manage on a large scale at individual level.