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Reactivation campaigns are commonplace in the home shopping industry and continue to work well. But how do you make them work harder and increase the...Download the report
A recent article in the Guardian refers to personalisation being a pleasant experience and pushing too hard with consumer data or disguising how you...Download the report
A new whitepaper by Transactis, outlines how the effective personalisation of marketing messages has a powerful effect on consumer behaviour,...Download the report
Everyone has heard a story or two about people – maybe friends, maybe themselves – making a false or exaggerated insurance claim, failing to...Download the report
A new research report commissioned by Transactis, The Two Sides of Consumer Trust, reveals that employing consumer data to better understand...Download the report
We put relevant data at the heart of your decision-making and provide the capability to identify, understand, maintain and grow the relationships you have with the customers who drive your organisation's performance.
Our expertise lies in our ability to draw the multiple sources of data together to create an actionable picture of every individual your organisation deals with. As new channels, touchpoints and behaviours emerge your view of individual behaviour and your ability to make profitable decisions can be compromised.